B2B Product launches
Give your products the start they deserve
Drive swift market penetration for your new product, service, or solution. Quickly reach target audiences, generate initial buzz, and translate that early attention into a robust pipeline of qualified leads.
case
Crestron
Crestron Sightline
Brand & Message
A solid head, a dazzling look
Research shows that buyers underestimate the value of a new solution, while marketers (understandably) overestimate it. We bridge that gap by building solid messaging based on real customer needs, then turning that into a compelling concept. Be relevant, distinctive, and memorable, or be nothing at all.
Let's build your message
Media & performance
Tactics from early buzz to real business
Every launch starts a journey. With a strategic mix of channels and tactics, we move your audience through their journey in three core phases.
Engage
Provide valuable content to educate and build interest by leveraging gated assets, landing pages, and detailed blog posts.
Launch
Generate a burst of buzz around your launch concept with large-scale PR, coordinated social sharing, and high-impact launch events.
Convert
Turn qualified leads into sales opportunities through product demos, free trials, or direct, personalized outreach
B2B Media Diamond for product launch
The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.
Find your unique mix
Content & creative
Making every asset work
Launch content strikes the balance between attracting your audience on the one hand, while carefully compelling them to take one step further. Count on us to create high-quality assets that deliver on every channel.
- A launch movie sets the tone for the rest of your campaign, providing content and copy snippets that can easily be repurposed
- A product presentation supports your sales to tell the right story, fitting your product and its features into a customer-centric narrative
- Gated content pieces give interested audience the insights they need, while giving you a first batch of leads to work on
Technology & experience
Technology integrations to reach higher
- Showpad and sales experiences
- Lead nurturing flows
- ROI calculators
- AR experiences
case
Widex
Widex SmartRIC Showpad Experience
Why work with us
Bringing together what others can’t
Creativity
we deliver high-quality, progressive and original work that raises industry standards
Focus
we combine deep insight into your market with an expert knowledge of B2B strategies
Scale
we support your big ambitions with a large multi-talented team and global network
Related services
Let's help your launch take off
Product visualisation
From high-quality model to jaw-dropping visuals. Starting from your CAD files, we bring your product to life even before production.
Sales tools and experience
Bring together everything your field sales rep needs to sell your new solution, the moment it hits the market.
Event concept
Generate additional momentum and press attention around your launch with an unforgettable launch event.
Contact
Get your launch campaign up in the air
Your products matter, so let’s give them the start they deserve