Brand is both the beginning and the end. It's why your customers look up and pay attention, and why they make their final decision. Get your brand straight, and all the rest will follow.
Some say brands need to be different, but they're only half right. Brands are about how you meet the needs of your specified audience in unique ways – combining relevance and differentiation. Adhere to this simple principle, and you'll create more effective brands and messaging for your company, products and services.
Brand driver matrix
The brand driver matrix is our way of visualising both the drivers that matter to your audience, and the drivers that set you apart. In case you were wondering, the top right corner is your place to look to shape your messaging.
Key brand & message services
Creative concepts
Combining a consistent but striking identity with a targeted message, creative concepts are miniature brands. We develop yours for your next campaign.
Value proposition workshop
Crafting the right value proposition is an art on its own. We help you craft messaging that is single-minded, relevant, and different for every audience.
Corporate branding
Whether you’re building a brand from scratch or freshening up your current image, we help your brand live up to its full potential.
Brand portfolio strategy
Branding isn't just about creating star players, but having them play nicely together. We find the right spot, shape, and role for all of your brands.
Why work with us
Truly distinctive design
Good design does the same for brands as it does for humans: people notice you faster and like you more. Aided by the latest technologies and inspired by your industry, our designers give your products and brand the visual oompf they deserve.
Experienced industry strategy
Branding rests on experience. Experience to understand the nuances of the industry. To know how players compete, and see how they present themselves. Thirty years of being completely immersed in your industry helps us hit the ground running.
A global network for global brands
Forget about love – brands are the true universal language. Leveraging our international network of independent B2B agencies, we make sure your brand works just as well in Germany as it does in China.
