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Business technologies

Transforming the world of work

Your technologies shape the way we work. They help us become more productive, connect us with others, and improve our experiences. Together, we help you win over both users and demanding IT decision makers.
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Security, simplicity, and change

Technology is about the user and their experience. That doesn’t change. But when the world around us shifts and turns, technologies need to keep up to fit the new environment. We help your brand and products prove their relevance in a changing world, offering better experiences to all kinds of users. From manageability and security for IT, to simplicity for Sam from sales.

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Key services for business technologies

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Channels of influence

Picturing your target audience is like drawing a matrix. You have your different verticals, which subtly influence the needs of your audience, and you have your different decision makers, from the business leaders and users to IT teams. Add in the integrators and distributors who sell your solutions, and you quickly lose track of who to target where. We’re here to help.

 

LinkedIn and niche technology groups
allow for hyper-targeted advertising, reaching specific decision-makers like IT managers and business leaders
Generative AI Optimization (GEO)
ensures your expertise is cited directly by AI models like Copilot and Gemini when users ask specific questions.
Software review platforms
are crucial for building immediate credibility, capturing trust from IT and procurement teams on sites like G2 and TrustRadius.
Third-party content placement
distributes high-value, data-driven whitepapers and articles through specialized publications to capture high-intent leads 

B2B Media Diamond for business technologies

The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.

Find your unique mix
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Content for desire, data, and deployment

Content in business technologies needs to inspire with new trends, inform on implementation, and most of all make your products more desirable than anything else in the market. With our expert writers and digital artists we make content that makes the smallest feature pop.

 

Industry white papers
provide the deep, reliable technical and business insights needed by IT and procurement teams to justify investment.
Product videos
showcase new features and user experiences in a visually compelling format.
Customer success stories
give proof of concept, turning review ratings into real-world case studies for business leaders.

Technology tools, to sell technology tools

What better way to showcase your technology leadership, than to integrate technologies into your own marketing and sales flow? We build and integrate the tools that empower your campaigns and channel partners.

  • Lead nurturing flows enable longer, IT based journeys from discovery to deployment

  • Partner training modules empower your integrators to sell your solutions effectively

  • 3D product configurators allow buyers and partners to visualize products in their environment

 

Meet your business technology team

Nick Panhuysen
Nick Panhuysen
Expert strategist
Kristof Marnef
Kristof Marnef
Industry client lead
Yentel Wissink
Yentel Wissink
Content Manager
Ward Germeau
Ward Germeau
Industry-versed creative

Industry leaders we proudly work for

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Tell us about your products or your challenges. We know there’s always something new to discuss.