B2B Brand activation
Put your brand in the spotlights
A brand that’s tired is a brand at risk. Create a burst of energy around your brand to boost top-of-mind awareness and relevance. All it takes is the right story and a clever media approach.
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Brand & Message
Share your unique perspective
There are many reasons to start a brand activation campaign. A strategic pivot, identity refresh, or valuable piece of research all serve as triggers to put your brand in the center of attention. With the right story approach, you’ll guide your audience to new perspectives and promising opportunities.
Let's build your message
Media & performance
Give your story legs
A brand activation campaign runs through several phases, starting with a mix of paid and earned media, before moving deeper into owned and shared. Done right, other parties will pick up your story for you, keeping your brand in people’s minds long after launch.
Engage
Drive deeper engagement through owned content, amplified by social sharing campaigns and retargeting.
Launch
Make a powerful statement and get maximum awareness with a high-impact media push, targeted PR, or even a hosted event.
Activate
Foster community interaction and use third-party credibility with influencer collaborations and live Q&As.
B2B Media Diamond for brand activation
The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.
Find your unique mix
Content & creative
A lot of quality, just enough quantity
Brand activation campaigns blend exceptional editorial care with great content variety, offering audiences different ways to engage with your campaign.
Kick off your content
- A high quality long read serves as the center piece of your campaign, bringing together your story and insights in a single source of truth
- Conference keynotes extend your story to live events, adapting to the format of an engaging and memorable presentation
- Employee generated content leverages your workforce to spread the story for you, giving their take on the topic covered
Technology & experience
Press the right buttons
A brand activation campaign can be the kick-off for a more meaningful relationship with your audience. Bring in technologies to strengthen and leverage that connection.
- Showpad and sales experiences
- Lead nurturing flows
- ROI calculators
- AR experiences
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Why work with us
Bringing together what others can’t
Creativity
we deliver high-quality, progressive and original work that raises industry standards
Focus
we combine deep insight into your market with an expert knowledge of B2B strategies
Scale
we support your big ambitions with a large multi-talented team and global network
Related services
From eventful brands to branded events
Corporate branding
Build the brand that shapes the story. Starting from your business strategy, we forge a narrative and identity that hits all the right notes.
Integrated and sustainability reporting
Leverage your sustainability strategy or corporate mission as the heart of your campaign. With our strategic help and expert writers, we'll give a fitting platform to your achievements.
Event concept
Generate momentum and press attention around your campaign with a strong launch event, bringing in key opinion leaders for maximum impact.
Contact
Activate your brand
Remind your audience why your brand matters. Get in touch and get started.