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Medical devices

Where innovations improve lives

We turn your innovations into brands that drive growth, while reaching and engaging healthcare professionals and their patients. 
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From innovation to inspiration

The world of medical devices is where strict regulatory frameworks clash with fast paced innovation cycles. Here, leading brands focus investments in new products and technology platforms that deliver new capabilities, backed with scores of clinical data. We help build your brand balancing the right benefits, a clear technology foundation, and solid evidence.
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Reaching the hard-to-reach

While messaging is often centred around patients, Health Care Professionals count as the primary influencer and decision maker in medical devices. For a discerning audience that is particularly susceptible to peer opinion and endorsement, we develop tailored media strategies for maximum impact and cost effectiveness.

YouTube Ads
show off your products in the context of other product reviews posted by key opinion leaders
Your own website
can be a source of information for HCPs to answer questions and introduce solutions in a patient-friendly way
Conference sponsorships
and speaker slots give you reach and credibility
Peer groups
and specialty community networks can expand your reach organically and sustainably

B2B Media Diamond for medical devices

The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.

Find your unique mix
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Supporting journeys, enabling conversations

Medical device content perfectly balances education and inspiration. New product capabilities are introduced with the necessary flash, but never without a solid foundation in technology, evidence, and clinical context. Patient journeys are long and arduous, so let's give patients and HCPs the support they need.

Solution leaflets
enable HCPs to communicate effectively with patients, and introduce solutions in the right way
Patient information pages
educate and empower patients to understand their situation and find solutions with their HCP
Training videos
help HCPs to put the solution in practice, while giving you the opportunity to collaborate with influencers

Tools for the trade

In medical devices, technology plays a major role in facilitating patient education and HCP training, but technology can also support the field sales rep in their mission to build relationships and pitch new solutions. Use current technologies and purpose-built experiences to:

  • deliver key product training

  • integrate your CRM into your sales experience

  • bring together evidence, testimonials and other media in a rich, personalised sales experience

Meet your medical device team

Karel Van de Wiele
Karel Van de Wiele
Client lead
6 years experience leading result-driven projects for medical device brands in all kinds of branches
david-weyns
David Weyns
Expert strategist
8 experience shaping messages and brands for medical device innovations and platforms
dieter-jaspers
Dieter Jaspers
Technology lead
5 years experience developing e-detailing and sales enablement experiences for the industry
Tina
Tina Van Aken
Client manager
With over 4 years experience in the field, your project is in safe hands

Leaders and challengers we proudly work for

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Get in touch

From preparing your next product's launch to building patient portals, there's so much we can do together. Ask us your question and let's get started.