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Building and construction

From specification to installation

The complex construction industry requires true experience to break through. Count on us to guide your diverse audience to the right solution, at the right time.
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A brand to meet every requirement

Construction is an industry caught between tradition and transformation. New rules give rise to new materials and techniques, while changing trends leave stakeholders scrambling to be relevant. Sustainability is key, but not without technical performance, aesthetic and safety. Across the value chain, brands need to show how they can be not just suppliers or contractors, but considerate guides in this changing landscape.

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A blueprint for reach

Building sites are as bustling as they are diverse, and yet, they represent just a fraction of the stakeholders involved. Architects and consultants, material makers, distributors, contractors, and installers all play their part in taking a project from design to delivery. And each requires a specific media approach to be reached.

Instagram and Pinterest
are often overlooked in B2B, but can be key channels for architects seeking visual inspiration.
Your own website
can be a trusted source of inspiration, offering technical product sheets and practical support for installation.
Point of sale communication
continues to be a strong channel to reach installers handling the materials, either in the physical retail space or e-commerce environments.
Professional networks & technical journals
show your solutions meet the rigorous validation and data requirements of specifiers.

B2B Media Diamond for building and construction

The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.

Find your unique mix
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Materials to build on

Different stakeholders means different needs, and different needs means different types of content to meet them. From practical inspiration to technical documents, these are the things that help you prove value, and start conversations. 

Technical whitepapers
help prescribers and architects understand your product value and even include it in their specifications
How to videos
give on-the-ground support to installers, allowing you to demonstrate value and build product preference
Project case studies
serve as a source of inspiration for architects, and as practical reference cases for contractors
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Tools for building sites and research desks

From digital building models to VR simulators, the construction industry is already using digital technologies to inspire and support the buildings of tomorrow. Let's work together to:

  • develop interactive calculators to enable specification, and to show the value of your products or solutions in different applications

  • create lead nurturing flows that keep key influencers and decision makers engaged

  • build custom sales experiences tailored to your portfolio, sales process and audience

Meet your building and construction team

David Weyns
David Weyns
Expert strategist
10 years experience working for industrial technology and energy brands
Jilke Ramon
Jilke Ramon
Marketing strategist
4 years experience setting shaping buyer journeys and programs for industrial players.
Dieter Jaspers
Dieter Jaspers
Technology lead
8 years experience developing sales enablement experiences for the industry
Bart Vermeulen
Bart Vermeulen
Client lead

Leaders and challengers we proudly work for

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Few companies can say they are literally building the future. Let us help you make an impact in your market.