Media makes the difference between a nice story and real impact. With an industry-specific media view and multi-channel approach, we set up your campaigns for maximum effect.
Media is the sort of place where a lot of things seem to be dying. Print is dead. Long live digital! Digital is dead. Long live AI! The truth is that your audience always moves across different channels, depending on their task and interest. So instead of banking on the next big thing, it’s about deftly balancing the many channels that still have a lot of life in them.
The B2B Media Diamond
The B2B Media Diamond combines industry-specific media data with your objectives to create bespoke campaign plans. Using our own granular audience insights, the Media Diamond produces more diverse, cost-effective campaigns.
Key media & performance services
Marketing plan development
The plan to plan all other plans. Starting from your business strategy and calendar, we help select and prioritize key activities for the coming year.
Growth campaigns
From product launches to brand-building thought leadership, we help you set your objectives, define your KPIs, and find the right campaign approach.
KPI dashboards
Watch as the numbers roll in during your next campaign. Follow your north star metric, and determine the right way forward – custom-built for your objectives.
ABM campaigns
Reach and engage high-level stakeholders at your most strategic accounts, with the right mix of tactics and quality content.
Why work with us
Putting creativity in channel selection
A strong campaign concept deserves a media mix that’s more than just another LinkedIn banner. With creative sensitivity and tactical sense, we select the right channels for your campaign. Because the medium is also the message.
Industry-specific channels and tactics
In B2B, every industry has its own key platforms, prophets and periodicals. We’ve spent our years indexing and categorizing each one, allowing us to reach your audience where it actually is.
A global network for global campaigns
You can’t have impact without reach. Thanks to our E3 network of independent B2B agencies, we can track and set up channels and media collaborations in every corner of the globe. Want to be found on WeChat? We got you covered.
