Thought leadership
The authority advantage
Turn your brand into a leading authority within your industry. Thought leadership takes time and effort, but the rewards outshine all investment. With the right framework and media approach, we turn your expertise into influence and trust.
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Brand & Message
Straight thoughts, great looks.
Thought leader campaigns rely on coherence, quality, and consistency. Considering your objectives, audience, and brand, we develop a communication framework solid enough to hold for years, and flexible enough to allow great content variety. Our designers apply the visual layer fit for the global stage.
Let's build your framework
The Brand Coherence Matrix
is a multi-layered framework that allows endless content brainstorming within a coherent and strategic playing field. This way, you and your colleagues are certain every update, every article adds to the bigger picture.
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Media & performance
Get on every stage
True thought leadership develops beyond your own blog pages. Together, we start from a solid base of owned content, which then gradually fans out to trade media and events for maximum reach and credibility.
Boost
Increase your reach and impact by using paid social media promotion, partner content distribution, and social sharing programs.
Build
Establish a unique voice and content base through consistent long-form articles, guides, and SEO optimization to earn organic credibility.
Leverage
Scale your influence and establish your authority by securing media mentions, guest spots on industry podcasts, and strategic speaking engagements.
B2B Media Diamond for thought leadership
The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives. The model also integrates best practices for AI Visibility, growing your position as your campaign progresses.
Find your unique mix
Content & creative
Quality meets scale
There has always been more content than we need. And AI isn’t going to change that. To make sure your content stands out, we focus on a high-quality content base delivered by our expert creatives, which is then scaled to a wide range of assets.
Kick off your content
- In-depth whitepapers solidify your role as a thought leader, giving you the chance to share your knowledge in-depth
- Podcasts can be generated from solid content pieces, enabling ‘hands-free’ research for your audiences
- Social content formats help you reach your follower base regularly with snack-size packaged insights
- Expert media kits provide media outlets, podcasters, and event hosts with ready-to-use, brand-approved insights.
Technology & experience
Track and build your influence
Influence can be measured and built with the right tools. We use strategic technology to monitor your impact and manage your authority.
- Social monitoring tools
- Expert content hubs
- Email automation
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Why work with us
Bringing together what others can’t
Creativity
we deliver high-quality, progressive and original work that raises industry standards
Focus
we combine deep insight into your market with an expert knowledge of B2B strategies
Scale
we support your big ambitions with a large multi-talented team and global network
Related services
Let's help your launch take off
Corporate branding
Build the brand that shapes the story. Starting from your business strategy, we forge a narrative and identity that hits all the right notes.
Event content
Events are another channel to share your thoughts and build your influence. Let's develop the story that steals the show.
Integrated and sustainability reporting
Inform the world about your latest CSR efforts. We bring your sustainability and integrated reports into formats that people want to read.
Contact
Build your authority
The world is waiting for your knowledge. Get in touch and start the journey.