Turning visions into projects: where corporate meets employer branding

Can you…? Yes. Lybover’s high level of expertise is beyond question. In recent years, the industrial engineering company expanded tremendously, starting up several new divisions. Each with its own identity and expertise.

There is no doubt that Lybover can carry out complex engineering projects completely under one roof. But there was some doubt about the company’s positioning: what is the common thread connecting all divisions? What makes Lybover one strong brand?

Whether BBC wanted to tackle their employer branding and content alongside the search for a corporate identity? To that, in turn, we answered … Yes.

Corporate branding? The Lybover way

From industrial dedusting and processing of bulk goods to industrial piping and turnkey recycling lines. The more expertise, the better, of course. But what do all these divisions have in common?

A few in-depth conversations and workshops later, it became clear that what sets Lybover apart lies not necessarily in what they do, but in how they do it.

The way they take on the most complex challenges with both hands. How they combine expertise and experience to find just the right solution. And how they transform their customers’ visions into high-quality end products. That’s a mindset you’ll only find at Lybover.

Building on that philosophy, we shaped their entire rebranding.

Answering complex questions with ingenious solutions. Something many companies claim, but few actually achieve. How better to substantiate our philosophy than with their proven track record of successful projects?

That’s where we turn complex projects into clear cases: not only on the completely renewed website, but also in the annual corporate magazine Lybover News.

Employer branding? Bring it on!

Or as we say it in Dutch: Laat maar komen.

A corporate branding based on the people who work there makes the search for a new employer branding a lot easier.

Bold projects and tough challenges: Lybover employees go crazy for them. We seek that same level of enthusiasm in every new colleague.

You don’t shy away from ‘impossible’ projects? You’re more of a ‘bring it on’ than an ‘oh, dear, no’ kinda person? Then you might be exactly what Lybover is looking for.

And impossible projects? Those call for an impossible job application.

A smooth collaboration like the one we have with Lybover, that’s something we go crazy for. What started as a search for a corporate and employer brand concept, still rolls out as an always-on conversion campaign today.

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